Marketing Communication

You would like to improve the market presence of your company or to strengthen the image of your brand or increase market share? I advice you with the creation and implementation of an innovative and target-oriented marketing concept which is the basis for your success. 

As foundation serve detailed market and company analyses:

Who are the main market players, how is the competitive situation,  which markets and customer groups show potential, what are the customer needs?

But also what is the state of internal competences, what are the strengths and weaknesses of your company. And not to forget to have a look on your current marketing Instruments and materials.

Following interviews with i.a. Management, Sales, Marketing and Product Development round up the analyse phase. 

We determine together in workshops your marketing targets, customer groups and work on the market positioning of your company. From the positioning we derive the key marketing messages with which the market and customer groups will be approached. With the key messages in mind  the marketing strategy and the focus areas will be specified.

Based on the defined cornerstones, I prepare a tailormade marketing concept including marketing instruments, rough budget estimates and specific recommended actions. Your existing instruments and materials will be assessed with corresponding suggestions. While preparing the marketing concept I give attention to a practical and implementation-oriented result.
After approval of the concept, it will be transformed into a marketing plan listing the resulting marketing activities. Level of detail and depth of research depend on your wishes. I also advice you in the following implementation of your marketing activities. 

• Market analyses (customers, competitors, country markets)
• Internal company analyses (e.g. SWOT)
• Assessment of existing marketing instruments
• Workshops for brand positioning, target and key messages determination
• Preparation of marketing concepts with recommended actions and rough budget estimates
• Elaboration of marketing plans as basis for implementation of marketing activities 
• Recommendations for an efficient organisational structure for marketing department
• Support in implementation of marketing activities (online-, offline-, event- and content-marketing, public relations, corporate identity concept)